So we’re closing for business temporarily due to the COVID-19 pandemic. I’m not quite sure what to do. It’s scary. Worrisome.
I set out to do business one way: a cute, li’l, walk-up, neighborhood coffee shop with a tight menu of drinks and fresh whole bean coffee. Now I’m tasked with doing business another way: a cute, li’l web shop with whole bean coffee fulfillment.
And it’s just a wholly unnatural way of doing business for me. It’s putting yourself out there, it’s creating awareness, it’s being an extrovert. It’s interacting with people without body language and tone. It’s MARKETING. I’ll just say it; these are not skills that I’ve developed.
So here I am after 11 years (6 in our current iteration) of running a coffee business, relearning on-the-fly how to run my coffee business. I’m out of my element, underprepared, and tired. But I’m motivated, thoughtful, and ready to do the work. Thank you for your support. Feel free to lemme know how I can do things better.
Be well,
Shawn